Unreal Fur

Unreal Fur

Unreal Fur is a Melbourne-based, faux fur fashion brand that was founded in 2012 by Kym Canter. The brand was born from a desire to create cruelty-free clothing options and has since established itself as a leader in the faux fur industry. The company's mission is to end the use of real fur in the fashion industry by providing the most realistic and luxurious alternative. Unreal Fur is committed to ethical sourcing and sustainability, with all garments created from premium quality faux fur.

Unreal Fur has been recognized for its commitment to ethical and sustainable fashion. In 2019, the brand was awarded the PETA Fashion Award for Best Faux Fur. The brand is also recognized for its stylish designs, with a range of products that includes coats, jackets, and accessories. Whether you're looking for a statement piece or something more understated, there's a good chance you'll find it in Unreal Fur's collection. The brand is favored by celebrities and influencers worldwide, further cementing its place in the fashion industry.

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