House of Fluff
House of Fluff is a notable fashion company that specializes in the creation of fur garments and clothing. However, what sets them apart is their commitment to being 100% cruelty-free. Established in 2017 by Kym Canter, a former creative director of a luxury fur brand, House of Fluff is her response to the ethical issues surrounding the fur industry. Canter sold her personal collection of fur coats to fund her new venture, determined to provide high-quality, stylish, and sustainable faux fur alternatives to fashion-conscious consumers.
Under Canter's leadership, House of Fluff has quickly gained a reputation for their luxe, eco-friendly fur products. The company offers a wide range of items, from coats and jackets to accessories, all made from carefully sourced faux fur. They are recognized for their commitment to sustainability, having won the PETA Fashion Awards in 2018 for Best Faux Fur. Moreover, House of Fluff is not just about fashion but also about education, as they are committed to teaching consumers about the importance of ethical choices in fashion. Their goal is to prove that style and sustainability can coexist without sacrificing the other.